Graphycal Abstract: With ZnAl2O4@ZnO as a catalyst, an environmentally eco-friendly and highly effective method was developed for regio-and chemo-selective bis enamination of 1,3-dicarbonyl compounds and aromatic, aliphatic primary amines. A wide variety of bis-(β-enaminones) and bis-(β-enaminoesters) can be synthesized using this highly versatile method which offers good yields.